What is 23DAY™

in brief


The theory goes that 23 is the most commonly occurring number in the universe, the number of extreme possibility.


The 23rd day of each month is 23DAY™ One day a month to be extremely uncommon, a day to do something different than you did the day before, or will do the day after. One day a month to act, think, or create differently.


Sharing yr 23DAY™ projects or activities with the world is the deeper goal, more than being a great way to spread the idea; by sharing yr creativity, yr uncommon self you add to the fabric of life.

“A Bedlamite believes they have the power to make the world a better place.”
-From the BedlamiteManifesto


Picture ten, twenty, even fifty years from now, a national day of creation, of uncommon activities. One day to step outside yr daily routine, off yr beaten path. One day to discover new sides of yrself, new parts of yr city, even new friends.


23DAY™ ONE DAY FOR A BETTER TOMORROW™